Make Micro-Moments Matter

Make Micro-Moments Matter

Thanks to the proliferation of mobile devices, micro-moments can happen anytime and anywhere. During those moments, people expect brands to attend their needs with real-time significance. According to Google “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.” In their study on micro-moments, Google found out that consumers evaluate purchase in-the-moment. They also learned that 91% look up information on their smartphones while in the middle of a task and that 82% of smartphone users turn to their device to guide a purchase decision in a brick and mortar store according to the study. Today’s battles for hearts, minds and pesos are won or lost in micro-moments but enterprises are not connected to the latest channels.

To tap into the micro-moments of consumers, Passkit connects infrastructure CRM systems, loyalty management software, POS systems, and locations to the latest consumer facing mobile platforms. Passkit’s proven enterprise-grade infrastructure enables businesses to instantly and continuously leverage all of the latest customer engagement technologies – making every micro-moments of the customer journey matter. PassKit provides a comprehensive suite of products and services for establishing, configuring, optimising, and safeguarding the latest customer engagement technologies.

 

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Passkit technology is now available in the Philippines through Avanza Inc. Contact us to integrate the latest customer engagement technologies into your business today.

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