RE: Micro-Moments

Thanks to the proliferation of mobile devices, micro-moments can happen anytime and anywhere. During those moments, people expect brands to attend their needs with real-time significance. According to Google “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover…

Keep That Love Burning

Developing a meaningful relationship with members of an association is much the same as “keeping” the romance with business customers. And like in any relationship, members may eventually lose interest with their association. So the constant challenge for the associations is on gaining and retaining members, as well as providing…