AVANZA has acquired extensive multi-industry expertise in the loyalty business for more than 20 years of experience. It is the only company that provides a full service capability for both loyalty and CRM requirements. This very unique positioning has allowed Avanza to offer measurable, consumer, trade, and employee engagements through its purchase tracking and database management and analysis. To make a program more successful, our approach utilizes a more holistic strategy where a company’s employee or front liner, and trade Key Performance Indicators are always aligned with the desired Customer Experience. In this way the entire organization becomes committed in achieving the business objectives of the company through a cohesive effort of all functions that provide service to the end consumer.
To achieve a seamless, high-quality, and cost-efficient operations, Avanza provides an end-to-end service from program design, communications, systems development for database, purchase tracking and analytics, reward fulfillment, call center services, perks merchant acquisition, e-commerce, digital marketing, data entry, letter shopping, courier, analysis and recommendation. In view of its comprehensive ways to engage customers and maximize profitability, Avanza today has become one of the leading providers in rewards and relationship marketing.
Chairman of Avanza, Inc.
Manolo has an impressive track record of high-level management in large corporations in the financial and operations fields. His recent past positions include the Executive Vice President of the Commercial Group of Philippine Airlines and General Manager of Treasury Group of Pilipinas Shell Petroleum Corporation. In addition to Avanza, Manolo is in the board of other companies including a Business Process Outsourcing company. Manolo has provided the strategic financial guidance of the company to allow Avanza to maintain profitability and steady growth in the industry.
President and Chief Operating Officer and Co-Owner of Avanza, Inc. Acquired more than 20 years experience in loyalty and customer relationship marketing. MBA graduate of Ateneo de Manila University. Acquired incentive and loyalty training from Maritz, Inc., a leading loyalty and global company based in the U.S. Awarded Maritz President’s Honor Roll in 2008. Extensive exposure in various industries such as retail, consumer goods, banking, and institutional products with companies like Pfizer, BDO, Metrobank, Citibank, Globe Corporate, Kraft, Roche, Unilever, Shell, Coke, Malayan Insurance, and many others. Regional exposure in deploying Programs in fourteen countries in Asia Pacific through Avanza’s strategic alliance with Maritz, Inc. Work experience covered advertising, call center operations, IT design and development, reward fulfillment, events, and research.Established as an expert in LOYALTY and has been invited as resource speaker in the Philippine Marketing Association National Marketing Conference, Bank Marketing Association, Digital Club, Bank Marketing Association in the Philippines, Loyalty Conferences, Philippine Franchise Association, and many others.
Active in various industry associations : 2015 International Affairs Director of Philippine Marketing Association (PMA), Past President of PMA in 2014. Executive Vice President of PMA in 2013. Vice President for Youth & Academe of PMA in 2011, Vice President for Membership of PMA in 2010 , Chairperson for Elections, Bank Marketing Association, and Board of Trustees Member, Philippine Council for the Advancement of Association Executive, 2016 Secretary General of PMA’s Marketing Institute of the Philippines, 2016 Local Contact for the Global Compact Local Network Philippines*.
*Proposed name currently reserved with SEC, under the auspices of the UN Global Compact.