Marketing Research

Yayu Javier Endorses Dr. Ned’s New Book

Yayu Javier Endorses Dr. Ned’s New Book

On September 1, 2016, Posted by , In Featured, By , With No Comments

Announcing the availability of Dr. Ned’s USER-FRIENDLY MARKETING RESEARCH, 4th Edition. The book has four chapters on four significant research learning ideas. Marketing experts and industry leaders are praising the Agora awardee’s book including Avanza president and COO, Yayu Javier.

“As a practitioner, I found Dr. Ned’s idea that we should not throw all research decisions to the researcher. Dr. Ned demonstrated that a majority of those decisions are the responsibilities of the research user. Dr. Ned also shares the insight that the true source for identifying real competitors are our consumers. This is a very practical guide in determining who our direct competitors really are.” commended by Ms. Javier.

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